From Plants to Profits, Mardi Speaks on It All
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Mardi Dover, CPLD is the founder and principal of Gardens by Mardi, LLC, a design-build company in Asheville, North Carolina which specializes in renovating residential landscapes in historic neighborhoods. She is an award-winning garden designer and former landscape contractor who has been running a successful business for over 11 years.
Mardi regularly presents to landscape designers and landscape contractors, where she shares the exact systems and strategies she’s used to build a profitable business. She also speaks to garden clubs, professional organizations, community meetings, symposiums, and college classes.
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Business Presentations for the Landscape Designer
Identifying Your Ideal Client
Consistently attract projects that are a great fit for your design practice by unlocking a secret to success - clarifying your ideal client.
Strategic Marketing for a Landscape Designer
Understand how marketing fits into your business model and learn some specific strategies to attract profitable and enjoyable clients.
Creating Systems in the Landscape Design Practice
Learn how to create effective business systems, so your practice is more enjoyable and profitable.
Creating a Landscape Design Proposal
Learn how to create a compelling proposal that reflects the client’s needs and the scope of the project, explains deliverables and services provided, includes a timeline and milestones for the work, and outlines fees involved. A solid design proposal sets the stage for the future relationship with the client.
Clarifying Your Business Model
Identify the key elements to consider when creating your business. The who, what, when, where, and why of your design practice.
Marketing Workshop for Landscape Designers
A workshop that will clarify the foundations of your marketing strategy, your ideal client, your brand message, as well as explore strategies for increasing your brand’s recognition, establishing yourself as knowledgeable and trustworthy, and building relationships that result in profitable and enjoyable projects.
Presentations for the Professional Designer and Homeowner
Creating a Layered Garden
Unlock the secret to stunning outdoor spaces.
Container Magic
Learn how to select, arrange, and fill garden pots for gorgeous results.
The Winter Garden
Incorporating plants and features that provide interest throughout the season.
Art in the Garden
Finding the perfect piece and the right placement.
Rooms and Transitions in the Garden
Explore how to make the most of your space with defined areas, enclosures and journeys.
The Power of Water
Simple ways to incorporate the movement and sound of water in the garden.
Book Mardi for your next event or schedule a call to discuss a custom presentation.
What Attendees Are Saying
“Mardi, your energy, passion, and excitement gave me just the spark of inspiration I have needed lately. Sometimes in the daily throws of being a business owner and designer, we lose sight of the joys that gardens bring to others. You reminded me!”
A.B.
Landscape Designer, Michigan
“Mardi, great presentation, great slides and good reminders to those of us who have been doing this awhile but have drifted from good practices.”
A.M.
Landscape Architect, Maryland
“From start to finish, Mardi was a joy to work with. She was a wonderful addition to our panel and provided a unique perspective that we really valued.”
S.S.
Event Organizer and Landscape Designer, Nebraska
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Mardi Dover is the principal and garden designer for Gardens by Mardi in Asheville, North Carolina, An eighth-generation North Carolinian, Mardi grew up on a small farm in Marion, surrounded by animals, flower and vegetable gardens, and horse pastures, all tucked in a little valley in the Pisgah National Forest. And, so began her love of the Earth’s natural beauty and diversity.
Mardi received degrees in art history from Davidson College, social work from UNC-Chapel Hill, and garden design (with merit) from Oxford College of Garden Design in England.
She studied English art and architecture in London and completed horticulture training at Haywood Community College.
Mardi is a Certified Professional Landscape Designer, a North Carolina Certified Plant Professional and a former North Carolina Licensed Landscape Contractor. She has received Gold and Bronze Awards in Residential Design from the Association of Professional Landscape Designers. Mardi currently serves on the APLD National Board.
“Working with Mardi as an instructor for our Landscape Design certificate program has been an excellent experience. Her professionalism and attention to detail ensure that the content presented to our students is exceptional, while her aptitude as a mentor and educator ensures that every student is able to engage with the material in a meaningful way. She brings a common-sense approach to both her instruction and her practice that is clearly grounded in years of successful interactions with clients. She has a sharp understanding of the business side of the design industry, and she is generous in sharing her knowledge and experience with others.”